The grand Zellig building was the original custard factory built by Alfred Bird more than a century ago to anchor his expanding custard empire. For many decades it prospered mightily but during the 1970s custard began to lose its lustre. By the early 1980s the whole custard factory fell derelict. Then – in 1990 – Bennie Gray bought the buildings for a song [no one else was interested] and set about revitalising them. It took a long time and most people said he was mad, but he persevered and by 2014 the various completed buildings were home to nearly a thousand people in hundreds of small creative enterprises and the “mad” project was on the way to becoming the biggest cluster of creative enterprises in Europe with a population of thousands – effectively a bustling city within a city with everything it takes to live and work the way you want. But then in 2014 – in the aftermath of the 2008 crash – Bennie lost most of the custard factory. However he did manage to hang onto the original custard factory building, Zellig. And that is where – albeit on a much reduced scale- he continues to pursue his place making ideas.